It’s time to talk about greenwashing.
Because slapping a green label on a product doesn’t mean it’s eco-friendly, amiright?

The word is out and corporations are taking notice that consumers are making sustainability a top priority, and that is a powerful thing. According to Nielsen's Global Corporate Sustainability Report, 66% of consumers would spend more money on a product coming from a sustainable brand and among millennials that number jumps to 72%. You know what that means? That means when consumers talk, big business listens...

MINIMALIST [min-i-mal-ist]
adjective. Being or offering no more than what is required essential.

HOW DOES IRINA VICTORIA JEWELRY PRACTICE MINIMALISM?

Embrace slow fashion. We’re all familiar with the cheap prices, high volume sales, quick turnover and wasteful model of fast fashion, right? Well let us introduce you to Slow Fashion: it prioritizes craftsmanship, quality, customer service and low-waste practices. We intentionally create our jewelry made-to-order or in small batches (no more than 10 pieces) to decrease the amount of “stuff” we accumulate and waste we produce. Designs are priced to reflect the fair market value of materials, living wage labor and the care that is put into each piece...

WHAT IS THE DIFFERENCE BETWEEN A LAB GROWN DIAMOND AND A NATURALLY GROWN DIAMOND?

The one difference between the two is origin. One is grown in a lab and one below the Earth’s surface.

HOW IS THAT POSSIBLE?

A lab grown diamond is made with technology that replicates the process of a naturally made diamond by simulating the conditions of extreme heat and pressure. The result is...

THE FUTURE IS FINE

Fine jewelry, that is. We've transitioned the entire shop to focus solely on precious metals and diamonds. Our reasons are firmly rooted in the belief that fashion can no longer be a throw-away industry. Money speaks louder than words, so let's join forces in the revolution.

We're happy to be closing the book on demi-fine jewelry. For us, offering only fine jewelry is less about status and more about fully embracing the minimalist lifestyle, simplifying our production process and...