It’s time to talk about greenwashing.
Because slapping a green label on a product doesn’t mean it’s eco-friendly, amiright?
The word is out and corporations are taking notice that consumers are making sustainability a top priority, and that is a powerful thing. According to Nielsen's Global Corporate Sustainability Report, 66% of consumers would spend more money on a product coming from a sustainable brand and among millennials that number jumps to 72%. You know what that means? That means when consumers talk, big business listens...Continue reading